UPCOMING, A New Photo Campaign Stirs Excitement.

A much needed campaign aims to swap the usual lens of abilities with one of love to convey the wide angle of Down syndrome.

Making Chromosomes Count (MCC) are delighted to collaborate with The National Down Syndrome Society (NDSS) who are the leading human rights organisation for all individuals with Down syndrome in the USA. Together, we aim to support a full representation of the whole kaleidoscope that is Down syndrome when advocating for the condition or campaigning for the rights of people with Down syndrome.

Both NDSS and MCC acknowledged the current ableist narrative needed a drastic overhaul when we read the hundreds of comments on the My Mistake, My Bad blog. The comments from individuals and families of children with additional and complex needs from within the Down syndrome community expressed heartfelt feelings of isolation due to lack of representation and exposed a huge divide.

An extract from the blog said,

“I had made the mistake of associating ability with worth, I was further perpetuating the longstanding perception that lack of ability therefore means less worth…I have learned since that this ability=worth narrative is extremely damaging for those with Down syndrome who really struggle in particular, as well as for the Down syndrome community as a whole”, said Denise Humberstone. 

As a first step to close that divide, we decided to run a special edition of our magazine filled with photographs conveying love rather than abilities. The images will feature the whole kaleidoscope that is Down syndrome showcasing the beautiful but nonetheless complex journeys. We will endeavour to feature as many age ranges, ethnicities, additional diagnosis and needs as possible.

To support this campaign, please submit your images, short video and details to itsnotallaboutabilities@gmail.com, following the below instructions and we will feature as many pictures as we possibly can. We will make sure to contact all those whose pictures we will use:

4 images (2 landscape & 2 portrait)
A 20-second video to enable us to pull stills and create a sequence.
First name, age & country 
Diagnoses (brief description) and any other medicals conditions.

High resolution images ONLY 
Image format: JPEG
Please don’t submit selfies.

Send us a message if you are still unsure on what we are looking for.

This special edition featuring the campaign will be released October 21st, ready to kick off Down Syndrome Awareness Month. Pre-orders will be available soon.

Showcasing to the world the fascinating kaleidoscope that is Down syndrome and its community. 

When an entire community joins together something amazing will happen.

#ItsNotAllAboutAbilities #FocusOnLove




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